Insights
Think clearly. Get found.
Practical thinking on visibility, AI search and growth — written for business owners, not marketers.
- Getting discovered
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Guide · AI search visibility
What is Answer Engine Optimization (AEO)? A plain-English guide for business owners
Your customers are asking AI tools who to hire. Here's what AEO is, why it matters, and what you can do about it without falling for guarantees nobody can keep.
5 min read →
Guide · Getting discovered
Why great businesses stay invisible (and what to fix first)
Being excellent at what you do doesn't guarantee anyone will find you. The cause is rarely 'not enough marketing.'
4 min read →
From the Gawker Traffic blog
Leadership & growth, by Michael King.
Recent posts published on blog.gawkertraffic.com.
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